“KIOXIA’s official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory,” said Stacy J. Smith, executive chairman of KIOXIA Holdings Corporation. “The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future but to also fulfil our mission to uplift the world with memory.” KIOXIA has also unveiled a new corporate logo.
The company will also launch a “#FutureMemories” brand campaign. #FutureMemories is a project designed to create never-before-seen experiences. The first phase of the project will be “TEZUKA2020,” a tribute to legendary manga artist, Osamu Tezuka. Using high-speed, large capacity flash memory and AI technology, the company will redraw the memorable work of Osamu Tezuka for the first time in 30 years.