In a joint project, Infineon Technologies AG and DIGISEQ, an IoT platform provider, utilize SECORA™ Blockchain NFC technology to deliver secured identity data. This advanced system connects the digital data recorded on blockchain to the physical item, allowing for comprehensive verification of the identity of items. The project eliminates the challenge of product substitution and heightening supply chain transparency.
“DIGISEQ is the ideal partner to develop an end-to-end brand protection solution based on Infineon’s SECORA Blockchain. Our partner is experienced in providing secured end-to-end services and is a centerpiece between banks, product creators, and chip manufacturers”, said Maurizio Skerlj, Vice President and Product Line Head of Infineon’s Identity Solutions. “With counterfeit and pirated products on the rise brand protection has never been more important to enable economic growth of legitimate businesses as well as public health and safety. Our hardware-based SECORA Blockchain gives products a digital identity and blockchain makes it visible.”
In the report “Trends in Trade in Counterfeit and Pirated Goods” from 2019, the Organization for Economic Co-operation and Development (OECD) and the EU Intellectual Property Office (EUIPO) stated that the industries most negatively impacted by counterfeiting activities are consumer goods, business-to-business products, IT goods and luxury items. The report shows that in 2016, imports of counterfeit and pirated products into the EU amounted to as much as 121 billion Euro (134 billion US-Dollar) representing 6.8 percent of EU imports, as compared to 5 percent in 2013.