Hyper-precise geo-location software improves GPS

October 19, 2021 // By Jean-Pierre Joosting
Hyper-precise geo-location software improves GPS
With up to sub-meter precision 45 times greater than GNSS, plug and play geo-location software toolkit to radically transform business and industry.

Geo-location startup, Naurt, has announced full public access to a game-changing software set to unlock the future of hyper-precise location tracking. Following a year of beta testing with a pilot group of high-profile local and international businesses and governments, Naurt has now made their first-of-its-kind software accessible to any and all businesses around the globe. The startup’s plug-and-play toolkit currently has no direct competitors and promises to deliver 45 times more accurate location data when used indoors or outdoors and across borders. Naurt already working with companies around the world. It will initially target micro-mobility and last mile delivery services which present a £270m ARR opportunity alone.

Current Global Navigation Satellite System (GNSS) technology — what most people think of as GPS or SatNav — simply cannot ensure accuracy in built-up areas where even a reasonably large tree can make pinpointing an exact location impossible. Even in open spaces, industries that rely on knowing where something is in relation to something else are still using outdated technology that is good enough at best.

Naurt’s software does not replace the satellite location services businesses currently use. Instead, it simply integrates seamlessly with it and fixes the problems that cause the location data to be inaccurate. Where businesses might currently be able to pinpoint a location to within around 20 metres, integrating Naurt could improve accuracy to within centimetres.

Jack Maddalena, Co-founder and CEO of Naurt commented: “Naurt is making geo-location ultra precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”.


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