H.266 embedded video codec sees licensing split : Page 2 of 2

July 08, 2020 //By Nick Flaherty
H.266/Versatile Video Coding (VVC) cuts data rates by half over the current codec
The H.266 Versatile Video Coding (VVC) standard will cut embedded video data rates in half but there are questions over the licensing of the technology.
of video bits. However there are over 1500 known patents on HEVC with three patent pools organised by MPEG LA, Velos Media, HEVC Advance, and some technology companies are outside of all three. This can make it difficult to fully license an implementation.

This licensing situation for HEVC has been unhelpful to adopters, say the developers of VVC, who have set up their own, fourth industry body. They fear early adoption of VVC could be held back by a lack of clear licensing, especially for streaming, This led to other codecs developed specifically for streaming.   

The 30 members of the new body, called Media Coding Industry Forum (MC-IF), aim to set up a uniform and transparent licensing model for H.266/VVC based on the FRAND principle (i.e., fair, reasonable, and non-discriminatory).

The chips required for the use of H.266 VVC, such as those in mobile devices, are currently being designed. The full codec has already been demonstrated on an 8 core Intel processor and a basic set of playback capabilities on a quad core ARM processor.

“This autumn Fraunhofer HHI will publish the first software (for both encoder and decoder) to support H.266 VVC,” said Dr. Thomas Schierl, head of the Video Coding and Analytics department at Fraunhofer HHI.


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