The delivery of an appliance is a big change for Xilinx that started with FPGA chips. These have become more integrated with SoCs like the Zynq, which combine CPUs with FPGA fabrics. The RFSOC family blends high-speed RF support into the mix. The adaptive compute acceleration platform (ACAP) even adds machine-learning acceleration.
It has recently moved into FPGA cards for the data center with the Alveo line , which is the basis for the Xilinx RT Server.