The smart retail demonstration from NXP, DOCOMO, and Sony is intended to show effortless connectivity with UWB technology and its benefits for FeliCa-based services for payment-based applications including transportation, in-store payments and building access.
The demonstration shows the tracking of user movement and positioning along with the benefits of UWB’s 360 degree positioning, location accuracy down to a few centimetres, and spatial context awareness for personalised advertising and marketing. It will also demonstrate UWB’s capability to interoperate with wireless technologies on the narrowband spectrum including BLE and NFC. With end-to-end secure hardware and software for payment, authentication and identification, the UWB-based solution has secure, hands-free check-out for purchases.
The demonstration of UWB-based mobile payment and targeted marketing will be at DOCOMO Open House 2020 on Jan 23rd and 24th.