MMA: Guidance on consumer-facing connected objects

By Mobile Marketing Association
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This white paper provides brands a baseline understanding of the opportunities created by the IoT. It explores how IoT is being deployed today in ways that can benefit an organization’s entire value chain while creating new opportunities to better understand customers and drive future commerce. Those companies that jump into the IoT now will quickly gain a competitive advantage over their peers. They’ll increase customer satisfaction and product adoption, while streamlining business operations with new, actionable data. Read More

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