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Sony launches 3D display with eye-sensing

Market news |
By Ally Winning

Using spatial reality to combine the virtual and physical world, the Spatial Reality Display (SR Display) does not require virtual reality glasses or a headset and creates a 3D optical experience that is viewable to the naked eye. The display, says the company, enables creators across a variety of industries – from automotive and industrial design, to computer graphics (CG) and visual effects (VFX) designers and creators in film – to bring ideas to life in stunning 3D displays.

“We’re excited to bring the world’s best technology to bear, moving the design and creation industry forward, particularly as the shift to digital has become so pronounced,” says Mike Fasulo, president and chief operating officer of Sony Electronics North America. “This technology drives new versatility, allowing us to advance an entirely new medium and experience for designers and creators everywhere.”

The Spatial Reality Display is made possible by several technologies:

  • High-speed Vision Sensor – The SR Display is based an innovative high-speed vision sensor that follows exact eye position in space, on vertical, horizontal and depth axes simultaneously. The display monitors eye movement down to the millisecond, while rendering the image instantaneously, based on the location and position of the viewer’s eyes. This allows creators to interact with their designs in a highly-realistic virtual, 3D environment, from any angle without glasses.
  • Real-time Rendering Algorithm – Additionally, the SR Display leverages an original processing algorithm to display content in real-time. This allows the stereoscopic image to appear as smooth as real life, even if the viewer moves around.
  • Micro Optical Lens – The micro optical lens is positioned precisely over the stunning 15.6 inches (dia) LCD display. This lens divides the image into the left and right eyes allowing for stereoscopic viewing with just the naked eye.

A dedicated SR Display SDK is available designed to make it easy for designers to create content for the SR Display. The SDK is compatible with industry-standard tools Unity and Unreal Engine, so creators can work within an already-familiar production environment, and can be used to develop interactive applications in gaming, VR, construction, and automotive design.

For example, says the company, in the automotive industry, there is potential to integrate the product early on in the new vehicle design ideation process, improving quality, speed and the tangible nature of the concepts themselves. The SR Display has a suggested retail price of $4,999.99 and is expected to be available in November.

Sony Electronics


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